POPLOOK: Every woman. One product.

A master’s project in which we had to create a ad campaign in 2 hours.

This campaign built around a single premise: that beauty has never had one face.

Shot across twelve different women — different skin tones, ages, textures, moods, and ways of existing in the world. Not styled to match. Not lit to flatten difference. Each image shot to make that specific woman the most compelling version of herself, which means each image looks completely different from the last — and the product looks completely different in each one.

Creative Direction by Lenta Studios

Editing: Paola Baudin