God is a Designer.

This is one of the projects I’m the proudest of. Why? Because it’s very me.

God is a Designer explores the idea that design already exists in the natural world. Through flowers, fruits, patterns, textures, colors, and organic forms, the book observes how nature can become a source of visual language, not only for art, but also for fashion, photography, branding, and creative direction.

I developed the project as a complete editorial and visual system, combining macro photography, art direction, layout design, branding, and typography.

My work began with the photographic direction: observing natural objects closely and using macro photography to reveal textures, colors, patterns, and forms that often go unnoticed. Through images of flowers, fruits, and organic details, I wanted to show nature not as decoration, but as a source of design language.

I also created the visual identity of the book, building a bold and expressive editorial style through color, composition, and type. The layout design plays with contrast: large-scale images, strong titles, white space, and carefully structured text pages. Typography became an important part of the concept, helping the book feel both artistic and intentional.

Through this perspective, God is a Designer celebrates the idea that creativity begins with attention. The designer does not invent from nothing, but interprets the world, transforming natural details into visual stories that feel alive, intentional, and deeply human.

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RUEDO x Lenta